The Next OOTD service will cater to the millions of users who use Instagram to post their daily outfits. The service will give users shopping choices based on their current outfit of the day.
Next OOTD is going to provide a very new and different way for users to shop online. The #OOTD movement has completely taken over all visual platforms on the Internet. Instagram, the biggest visual platform, has the most culprits, and as such has been targeted by Zappos for a pet project with customer service at the backbone.
When users take an outfit of the day selfie and hashtag #NextOOTD, they can receive a customized suggestion of what to buy and wear based on the clothing in their original photo. This approach -- while direct -- is incredibly effective for specialized marketing.