Next Generation Waters are just that, the future of drinking water. Packaged in barbell-shaped bottles the beverage line includes names such as ‘Strong,’ ‘Thin,’ Livelong,’ and ‘Chill.’ The company claims their waters have various benefits such as helping with weight loss, improved immunity and stronger bones and muscles.
However the most intriguing flavor may be ‘Hot.’ With ingredients including tropical dragonfruit and a variety of herbs, Next Generation Waters claims the drink increases one's libido and is a powerful aphrodisiac. Who am I to dispute?
Nuu, the most recent Next Generation Waters offering, is made with rainforest spring water from Panama--how exotic. It was launched this summer in the US.
What's Driving This Trend
- Functional Water
- Next Generation Waters represent a new approach to the functional water industry by supplementing traditional flavors with functional ingredients, offering benefits such as improved immunity.
- Aphrodisiac Beverages
- Next Generation Waters hot flavor is an example of how companies are exploring the use of exotic and natural ingredients in their beverage products to deliver aphrodisiac effects.
- Exotic Sourced Waters
- Nuu's rainforest spring water shows a trend towards sourcing exotic ingredients and using them to differentiate products in the crowded functional water market.
Who This Affects Most
- Beverage
- Beverage manufacturers are exploring new product lines with functional benefits, such as Next Generation Waters, to add value and stand out from competitors.
- Natural Ingredients
- As consumer interests in using natural and organic ingredients increase, manufacturers are exploring more exotic and natural ingredients to formulate functional beverages like Nuu.
- Lifestyle
- Functional waters like Next Generation Waters with targeted benefits for consumers such as weight loss and muscle strength are playing a critical role in fulfilling the health needs of today's health-conscious consumers.
