These print ads for Nexcare Foot Patches by Grupo CP show a light at the end of the tunnel for foot pain.
The ads depict high-heel shoes covered in barbed wire. This would suggest that the shoes are compared to something that would cause a great deal of pain. This is an interesting comparison when put in this light, especially because some women might see similar imagery when they look at a pair of high-heels.
The Nexcare Foot Patches are the advertised solution to this problem as suggested by the words "the last scream of fashion." As inferred, the foot patches will aid the pain caused by shoes. It is an effective way to use shocking imagery to get their message across.