Rarely does the law permit street art on city walls, but the New Zealand ‘Become a Cop’ campaign is spreading the word of its recruitment program with graffiti.
The New Zealand ‘Become a Cop’ campaign is raising a few eyebrows down under. Seeing that the police are usually trying to eradicate graffiti and other forms of street art from urban landscapes, it is rather ironic they would utilize this method to recruit potential officers. The campaign was developed by M&C Saatchi, an advertising agency with a modest ethos: brutal simplicity. The agency believes that it is easier to complicate than simplify, and that simple messages enter the brain quicker and stay longer.
The stenciled images (which bare resemblance to the work of Banksy) were created by street artist Otis Frizzell and show various scenes of criminal activity meant to inspire anyone thinking of becoming a police officer.
Why This Trend Is Growing
- Street Art Advertising
- Using street art as a form of advertising to create unique and eye-catching campaigns.
- Unconventional Recruitment
- Using unconventional methods, such as graffiti, to attract potential candidates for job positions.
- Brutal Simplicity
- Emphasizing the power of simple and concise messaging in advertising and communication.
Industries Being Reshaped
- Advertising
- Exploring new ways to engage audiences and create memorable advertising campaigns.
- Law Enforcement
- Utilizing innovative strategies to recruit new officers and increase interest in law enforcement careers.
- Art and Design
- Combining street art and advertising to create visually impactful and thought-provoking campaigns.
