Taking on the eco-friendly and uber cool bikers of NYC, photographer Sam Polcer's New Yorkers photo series is interesting and once again proves there's just something about the city that makes it cooler than everywhere else.
The 'New York Bike Style' series shows us vibrant portraits of colorful characters with their bikes all over the city. The fun and raw New Yorkers photo series depicts all sorts of people including the young at the Afropunk Festival in Ft. Greene, the old at the Puerto Rican Schwinn Club, the hip, the simple, the banker, the artist and literally everything in-between.
The street-style photography project shows a friendlier and much more approachable side to the urban jungle.
Why This Trend Is Growing
- Urban Cycling Culture
- Opportunities for eco-friendly and creative businesses to cater to the growing urban cycling culture.
- Street-style Photography
- Innovative marketing opportunity for fashion and lifestyle brands to incorporate street-style photography in their campaigns.
- Cycling Tourism
- Potential for travel and adventure companies to tap into the trend of cycling tourism in cities like NYC.
Industries Being Reshaped
- Fashion
- Incorporating street-style photography in fashion campaigns can be a disruptive marketing opportunity for the industry.
- Tourism
- Creating unique urban cycling tours and experiences can attract a new market segment for tourism companies.
- Eco-friendly Transportation
- With the growth of urban cycling culture, there are opportunities for businesses to create sustainable transportation options that cater to this trend.
