Daily Paper Taps the Help of Super73 to Create the ZX Bike
Amy Duong — June 22, 2023 — Art & Design
References: super73 & highsnobiety
Daily Paper launches its own electric bike with the help of Super73 -- the new ZX Bike blends elements from both of the contributing efforts. The Amsterdam-based streetwear imprint highlights its heritage as the city is often run by bikes. The city also serves as the inspiration and the duo launched five limited edition custom bikes that honor a custom paint job.
It is detailed with hues from the Daily Paper Spring/Summer 23 range that emphasize the frame's design. The five custom ZX Bikes have Trooper street tires that are created by a hybrid micro tread to result in a vintage design. The black seat is detailed with the Daily Paper monogram that can be seen on its apparel.
Image Credit: Daily Paper
It is detailed with hues from the Daily Paper Spring/Summer 23 range that emphasize the frame's design. The five custom ZX Bikes have Trooper street tires that are created by a hybrid micro tread to result in a vintage design. The black seat is detailed with the Daily Paper monogram that can be seen on its apparel.
Image Credit: Daily Paper
Trend Themes
1. Collaborative E-bikes - The collaboration between Daily Paper and Super73 to create the ZX Bike showcases the trend of brands teaming up to design and produce electric bikes.
2. Streetwear-inspired Bicycles - The Daily Paper ZX Bike draws inspiration from streetwear aesthetics, reflecting the trend of fashion brands entering the bicycle market.
3. Limited Edition Custom Bicycles - The launch of five limited edition custom ZX Bikes by Daily Paper and Super73 taps into the trend of creating exclusive and personalized bicycle designs.
Industry Implications
1. Fashion - The collaboration between Daily Paper and Super73 to create the ZX Bike demonstrates opportunities for fashion brands to enter the electric bicycle market.
2. Urban Mobility - The Daily Paper ZX Bike caters to the trend of sustainable urban transportation, offering disruptive innovation in the e-bike industry.
3. Outdoor Recreation - The limited edition custom ZX Bikes by Daily Paper and Super73 highlights the potential for innovation in the outdoor recreation industry by combining streetwear style with electric bikes.
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