The 'New York Writes Itself' project was born from observing the diversity of people in New York City and a desire to find a way to communicate their collective story. The project is asking New Yorkers to go to the website and submit their tidbits that will be included in the story.
What I particularly like about 'New York Writes Itself' is that it is a collective effort to tell the tale of a city. What's more, it appears to be phenomenal way to tell the many stories that run through the veins and soul of the Big Apple.
Implications - Crowdsourcing initiatives are a remarkable way to get consumers actively involved. The 'New York Writes Itself' project taps into this idea and has the potential to go viral as a result. Companies should use this as a template for future marketing initiatives.