Water-Resistant Furniture Lines

Saba Italia's New York Soleil & Shades of Venice Line is Vibrant

Furniture design label Saba Italia introduces two new collections entitled New York Soleil and Shades of Venice to brighten up one's outdoor space. The New York Soleil collection is designed by Sergio Bicego and it features a series of seating pieces. The Shades of Venice collection is designed by Marco Zito is comprised of a range of dividers. Although the two are imagined by different designers, it boasts similar visual cues to complement one another.

The New York Soleil range includes handmade woven seats using polyethylene ropes in a variety of different colors. This material wraps itself around a metal foundation in either white or grey and cushions offer comfort and combat the weather with its quick-dry and non-absorbent materials. This collection delivers a pouf, an armchair, a sofa, a stool, and a chair with or without armrests.

The Shades of Venice collection offers a series of dividers that uses nautical cords to weave around large frames to develop a plaid-like design. The woven technique allows for some privacy, but not completely and is inspired by the hues of the Venetian islands.

Vibrant Outdoor Furniture
Opportunity for disruptive innovation in creating colorful and weather-resistant outdoor furniture collections.
Handmade Woven Seats
Potential for disruptive innovation in using polyethylene ropes for comfortable and weather-resistant seating designs.
Privacy-enhancing Dividers
Opportunity for disruptive innovation in creating dividers that offer privacy while incorporating nautical cords for a unique design.

Where This Applies

Furniture Design
Opportunity for disruptive innovation in the outdoor furniture market with the introduction of vibrant and weather-resistant collections.
Outdoor Living
Potential for disruptive innovation in the outdoor living industry by incorporating handmade woven seats and privacy-enhancing dividers.
Home Decor
Opportunity for disruptive innovation in the home decor industry by offering colorful and functional furniture pieces for outdoor spaces.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 40%
Activity 24%
Freshness 8%

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