This new typeface family is for people who hate the controversial comic sans. The divisive font, which can seem "informal and amateurish" according to famous designer Jonathan Hoefler, was the inspiration for this new typeface family, dubbed Inkwell. Designed by Hoefler & Co., Inkwell is described as "a tiny universe of fonts in which handwriting meets formal typography."
Although there are similarities to comic sans, inkwell was designed to be "informal but proficient." This typographic family includes serif and sans serif variations, plus decorative and black letter options. The handwriting-inspired font could easily be seen as a more refined and improved version of comic sans, which means it could bridge the gap for the design discerning.
What's Driving This Trend
- Handwriting-inspired Fonts
- Opportunity for designers to create unique and personalized typography that combines the informality of handwriting with the professionalism of formal typefaces.
- Improved Typeface Families
- Opportunity to develop new fonts that enhance and refine existing controversial fonts, addressing their shortcomings and appealing to a wider audience.
- Bridging Design Discerning Gap
- Opportunity to create fonts that cater to the preferences of design-savvy individuals who value both the aesthetics and functionality of typefaces.
Who This Affects Most
- Graphic Design
- Disruptive innovation opportunity to create innovative font designs that push the boundaries of typography and appeal to diverse audiences.
- Marketing and Advertising
- Opportunity to utilize unique handwriting-inspired fonts in branding and advertising campaigns to capture and engage target audiences.
- Education
- Opportunity to incorporate improved handwriting-inspired fonts in educational materials and resources, enhancing readability and student engagement.
