'Snowroll' is a new photo sharing app that focuses on enhancing what's possible with social media photos in order to give them more personality and enable a different kind of experience. 'Snowroll' allows users to add audio captions called Voicetags to each of the photos they post. Multiple Voicetags can be added by users in order to tell the story behind the photo without having to explain it in detail in text.
Social media has transitioned photography into being one of the most prevalent ways to tell friends and family what's happening in an instant. The 'Snowroll' new photo sharing app works to add an additional layer of interaction and context to the experience that can be shared directly or published on the branded network.