Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The New Packaging Design of Tia Ofilia Focuses on What's Inside

 - Mar 16, 2016
References: yankodesign
The new packaging design of Tia Ofilia focuses on magnifying a traditionally hidden section of information on packaging: the ingredients. Putting main ingredients front and center on the packaging, the Tia Ofilia products are designed to be warm, inviting and minimalistic in aesthetic. Designed by Shift, the packaging design is focused on the raw, organic ingredients used to create the oils, honeys and granolas.

The move towards prepackaged food has seen a number of ups and downs with consumers shifting between like and dislike for the products. With packaging often being the only impression that consumers will have with a brand while perusing the grocery aisles, brands are taking a stronger approach by being more transparent.