The new packaging design of Tia Ofilia focuses on magnifying a traditionally hidden section of information on packaging: the ingredients. Putting main ingredients front and center on the packaging, the Tia Ofilia products are designed to be warm, inviting and minimalistic in aesthetic. Designed by Shift, the packaging design is focused on the raw, organic ingredients used to create the oils, honeys and granolas.
The move towards prepackaged food has seen a number of ups and downs with consumers shifting between like and dislike for the products. With packaging often being the only impression that consumers will have with a brand while perusing the grocery aisles, brands are taking a stronger approach by being more transparent.