Futuristic Waterproof Sneakers

These New NikeLab Sneakers are Durable, Comfortable and Versatile

Recently, two new NikeLab sneaker colorways were released of the brand's ACG model, with a sleek gray and purple version available, in addition to a beige, orange, and black one.

Both colorways are constructed from a lightweight material that allows the sneakers to form to the wearer's feet with ease. In addition, the material is completely waterproof, meaning that the sneakers can be worn in virtually any weather condition. Thick buckles on the uppers and drawstrings at the back of the heels allow for the sneakers to be tightened to one's ankles as well, in order to prevent any water from seeping inside. The new NikeLab sneakers are finished off with cushioned soles that are well-gripped to prevent slippage.

Waterproof Sneakers
Incorporating waterproof materials in sneakers to allow for year-round wear in all weather conditions.
Versatile Sneakers
Designing lightweight and comfortable sneakers that can be tightened to prevent water from seeping inside for maximum durability and wearability.
ACG Sneakers
Continuously innovating and updating ACG sneaker models with stylish colors, durable materials, and practical features for outdoor and indoor use.

Who This Affects Most

Sportswear
Using waterproof and versatile materials for other sportswear products, such as jackets and pants, to create a complete weather-resistant outfit for outdoor activities.
Outdoor Gear
Incorporating features from ACG sneakers, such as waterproof materials and adjustable straps, into other outdoor gear products, like backpacks and hats.
Fashion
Integrating practical and versatile sneaker designs into fashion by collaborating with high-end designers to create high-fashion and functional footwear.
SCORE
5.6 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 88%
Activity 72%
Freshness 8%