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The New Lanvin Campaign Video is Narrated by Jumbled Thoughts

 - Jul 14, 2013
References: youtube
The new Lanvin F/W 2013-2014 campaign video is in no way predictable. Narrated by a series of jumbled thoughts from very different people, the ad jumps from one topic to another in a matter of milliseconds. The ad is interesting because there is absolutely no interactive dialogue -- every scene features only one model who is thinking to him or herself. We all think to ourselves and Lanvin artistically presents some interesting unspoken thoughts through this video.

The ad campaign is visually stirring because its scenes juxtapose very different individuals with noticeably different styles. Cutting from one shot to another at a rapid pace, the video is hard to keep up -- one moment we see a woman dynamically posing and the next, a man petting a rabbit. By confusing our senses through both the visuals and narrative, this Lanvin ad exudes a spontaneous aura.