Simplified Women's Streetwear

The New KITH Women Collection Features Simple Colorways and Branding

Recently, a new KITH Women's collection was revealed, making it the brand's second installment for the summer of 2017.

As Highsnobiety reports, the collection will become available on Friday July 21st, when it will be at the brand's locations in Miami and Brooklyn. The small collection will also be available from the brand's women's store on the following Monday. Consumers who don't have access to KITH's in-store locations will be able to find it online as well.

Included in the new KITH Women's collection are a number of form-fitting tank tops and tees in muted pastel colorways and bold red and blacks, as well as a variety of accessories that feature the brand's motifs in a Gothic font.

Simplified Women's Streetwear
Opportunity for brands to create simplified and minimalistic designs in women's streetwear.

Industries Being Reshaped

Fashion
Fashion brands can tap into the growing demand for simplified women's streetwear collections.
E-commerce
E-commerce platforms can benefit from the online availability of women's streetwear collections.
Graphic Design
Graphic designers can explore innovative ways to incorporate Gothic fonts in women's streetwear accessories.
SCORE
6.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 99%
Activity 87%
Freshness 8%

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