Papa Murphy's is offering a brand-new type of pizza for customers to enjoy at home with the launch of its new Detroit-Style Pizza.
A first for the take-and-bake pizza chain, the new Detroit-Style Pizza is described as "thick crust with golden crispy edges, cheesy corners, and gooey mozzarella." Available for just $10.99, each Detroit-Style Pizza is sold in a special deep-dish paper tray that helps to keep the crust thick and airy, while still giving you those signature crispy, cheesy edges when you pull it hot from the oven. As for toppings, you can grab a Mini Cup Pepperoni or opt for Papa Murphy's Create-Your-Own 2-Top option.
Papa Murphy's new Detroit-Style Pizza is available now through May 17, 2026, from locations nationwide.
Image Credit: Papa Murphy's
Key Themes Behind This Trend
- Take-and-bake Premiumization
- Higher-margin, restaurant-quality regional pizzas in take-home format signal opportunities for premium at-home dining products that blend convenience with culinary authenticity.
- Regional-style Menu Expansion
- The adoption of Detroit-style crust by a national chain indicates room for nationwide rollouts of localized specialties that reshape mainstream pizza expectations.
- Functional Single-use Packaging
- Specialized deep-dish trays engineered to preserve texture and crispness point to innovations in disposable packaging that enhance oven-to-table performance.
Where This Applies
- Quick-service Restaurants
- Menu diversification into take-and-bake regional formats creates potential for chains to capture at-home occasions traditionally reserved for delivery or dine-in.
- Frozen and Ready-to-heat Meals
- Shifts toward thick-crust, chef-driven profiles suggest opportunities for frozen meal lines that mimic fresh-baked restaurant quality when reheated.
- Food Packaging and Materials
- Demand for trays that maintain texture under heat highlights prospects for new paperboard and coating technologies optimized for high-temperature food performance.
