As consumers seek more plant-based alternatives to traditional foods, more brands have launched vegan options like New Culture's vegan mozzarella, and giant food producers have also taken note.
Kraft Heinz, one of the biggest producers and distributors of cheese, recently invested $3.5 million into New Culture -- a New Zealand-based biotech startup that uses fermentation to make cruelty-free and plant-based cheese. The vegan-friendly dairy product is made using microbes and yeast to replicate the traditional taste and texture of mozzarella.
New Culture has previously received funding from other investors including IndieBio, Boost VC, SOSV, Bee Partners, CPT Captial, and Bee Partners, but Kraft Heinz' recent investment is one of its largest contributors. This speaks to the pattern of non-vegan food producers expanding their portfolio to meet consumer needs with plant-based food options.