Following in the footsteps of many brands trying to survive the great chicken wing shortage of 2021, Golden Chick has announced that it will be adding a new Boneless Thighs and Fries Combo to its menu.
Wingstop recently made headlines for announcing the launch of 'Thighstop' amidst the recent chicken wing shortage. Now it seems that Golden Chick is taking similar steps to make chicken thighs the meat of choice among consumers. The brand's new Boneless Thighs and Fries Combo includes two crispy and crunchy boneless chicken thighs, paired with battered fries, a signature Golden Chick yeast roll, and a 30-ounce drink.
Though chicken thighs may be the more economical option right now, its no secret that they're one of the most flavorful and juiciest parts of the chicken. With its new combo, Golden Chick might just convert some customers into Chicken Thigh lovers for life.
Image Credit: Golden Chick
What Makes This Trend Stand Out
- Boneless Thighs as the New Chicken Craze
- Opportunity for restaurants and food brands to innovate around boneless chicken thighs as an alternative to wings.
- Combo Deals as a Marketing Tactic
- Opportunity for restaurants and food brands to create combo deals to entice customers and increase sales.
- Shortage-proof Menu Innovation
- Opportunity for restaurants and food brands to adapt their menus in response to supply chain disruptions and shortages.
Sectors Adopting This
- Fast Food
- Fast food chains can capitalize on the popularity of boneless chicken thighs by offering new products and combo deals.
- Food Delivery
- Food delivery services can partner with restaurants to promote new boneless chicken thigh menu items and combo deals.
- Frozen Food
- Frozen food companies can develop new boneless chicken thigh products for consumers to prepare at home, capitalizing on the current chicken wing shortage.
