Amid Rising Chicken Costs, Wing it On Debuts Fried Chicken Thigh Wings
Colin Smith — August 11, 2023 — Business
References: wingiton & fastcasual
Thigh Wings from Wing it On are a new product that offers a crispy and meaty alternative to traditional chicken wings. Thigh wings are made from boneless, skinless chicken thighs that are breaded and fried to perfection, then tossed in one of the 24 signature sauces or dry rubs that Wing it On offers. Thigh wings are available for a limited time in-store, online, on the WIO! mobile app, and soon on third-party delivery sites like DoorDash and UberEats.
The introduction of thigh wings comes at a time when chicken wing prices have soared to record highs due to increased demand and supply chain disruptions caused by the COVID-19 pandemic. According to the USDA, chicken wing costs rose from 98 cents per pound in May 2020 to $3.25 per pound in May 2021, before dropping to $1.68 per pound in July 2021. To cope with the rising costs and tight supply of wings, some restaurants have turned to dark meat thigh wings as a cheaper and more available option. Thigh wings cost about half of what wings cost per pound today, and some customers may prefer their juicier and more flavorful taste.
Image Credit: Wing it On
The introduction of thigh wings comes at a time when chicken wing prices have soared to record highs due to increased demand and supply chain disruptions caused by the COVID-19 pandemic. According to the USDA, chicken wing costs rose from 98 cents per pound in May 2020 to $3.25 per pound in May 2021, before dropping to $1.68 per pound in July 2021. To cope with the rising costs and tight supply of wings, some restaurants have turned to dark meat thigh wings as a cheaper and more available option. Thigh wings cost about half of what wings cost per pound today, and some customers may prefer their juicier and more flavorful taste.
Image Credit: Wing it On
Trend Themes
1. Rising Chicken Wing Prices - The skyrocketing prices of chicken wings due to increased demand and supply chain disruptions present an opportunity for innovative cost-effective alternatives.
2. Dark Meat Thigh Wings - The introduction of boneless, skinless chicken thigh wings offers a meatier and juicier alternative to traditional chicken wings, catering to customers who prefer a more flavorful taste.
3. Shift to Online and Delivery - The availability of thigh wings for online ordering and delivery through platforms like DoorDash and UberEats taps into the growing demand for convenience and contactless food options.
Industry Implications
1. Restaurants - Restaurants that offer affordable and delicious thigh wings can capitalize on the rising chicken wing prices and attract cost-conscious customers.
2. Food Delivery - Third-party delivery platforms like DoorDash and UberEats can benefit from the introduction of thigh wings by expanding their menus and offering customers a wider variety of options.
3. Poultry Processing - Poultry processing companies can explore the production and distribution of boneless, skinless chicken thigh wings as a cost-effective and sustainable alternative to traditional chicken wings.
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