Remember when the Berlin Wall fell? I do, and I remember when David Hasselhoff took the credit for making it happen. Which is awesome unto itself. Even more awesome is the New Balance 'Berlin Wall' pack.
Featuring a three pack of sneakers in a very low key colorway. The shoes also come with a set of goodies on the side that help to reinforce the commemorative nature of this launch.
Implications - Many consumers find it difficult to choose a product simply due to its similarity with so many other commodities. Companies that use familiar elements (such as historic events) will find it easier to automatically gain attention from customers, as this provides a point of recognition for the overwhelmed individual.
What's Driving This Trend
- Historical Commemoration Products
- Using historical events to create commemorative products that provide a point of recognition for overwhelmed individuals.
- Limited Edition Sneakers
- Creating limited edition sneakers with unique designs to attract consumers who value exclusivity.
- Low-key Colorways
- Designing products with low-key colorways that appeal to consumers who prefer understated aesthetics.
Who This Affects Most
- Footwear
- The footwear industry can capitalize on limited edition designs and historical commemoration to attract new consumers.
- Fashion Merchandise
- Fashion merchandise companies that produce limited edition items can benefit from incorporating historical events into their designs to gain consumer attention.
- Memorabilia
- Companies that produce memorabilia items can leverage historical events as inspiration for new product offerings.
