These New Air Jordan 9s Honor Michael Jordan's Career Change
Riley von Niessen — July 4, 2017 — Fashion
Recently, two new Air Jordan 9s were launched, which are offered in both brown and white, and black and white colorways.
The new Air Jordan 9s feature statement stitching all over their leather uppers, which gives them the appearance of baseball gloves. Although the silhouette itself of the sneakers is ideal for basketball players due to the level of support they offer the wearer's ankles, the design of the uppers honors the sport of baseball. The new Air Jordan 9s feature this contrasting design in celebration of Michael Jordan's short stint as a professional baseball player.
In order to keep the release exclusive, the new Air Jordan 9s will be available in limited quantities, with only 2,000 available for purchase worldwide.
The new Air Jordan 9s feature statement stitching all over their leather uppers, which gives them the appearance of baseball gloves. Although the silhouette itself of the sneakers is ideal for basketball players due to the level of support they offer the wearer's ankles, the design of the uppers honors the sport of baseball. The new Air Jordan 9s feature this contrasting design in celebration of Michael Jordan's short stint as a professional baseball player.
In order to keep the release exclusive, the new Air Jordan 9s will be available in limited quantities, with only 2,000 available for purchase worldwide.
Trend Themes
1. Sport-inspired Sneaker Designs - Integrating iconic elements from different sports into sneaker designs is a disruptive opportunity to appeal to different fan bases.
2. Limited Release Sneakers - Releasing limited edition sneakers to a dedicated fan base is a disruptive opportunity to drive demand and exclusivity in the market.
3. Celebrity Themed Sneaker Releases - Creating sneakers that honor celebrities, athletes or historical figures is a disruptive opportunity to connect with a wider audience outside of traditional sneaker culture.
Industry Implications
1. Footwear - Innovating unique designs and limited releases for sneakers is a disruptive opportunity to create a competitive advantage and increased demand in the footwear market.
2. Sports Apparel - Collaborating with different sports industries to create unique designs is a disruptive opportunity to create new and profitable partnerships in the retail industry.
3. Athletic Gear - Integrating professional athletes and celebrities into promotional campaigns for sports gear is a disruptive opportunity to engage with a wider consumer base outside of dedicated sports fans.
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