Heritage basketball brand Champion collaborated KICKZ on a new collection entitled 'Never Not Ballin.' The drive behind the collection is the strong impact that basketball culture had over the 90s. The duo worked together to honor 25 years of KICKZ and the collection drives directly down the path that merges both athletic apparel and streetwear. The selection celebrates basketball culture through the incorporation of Brooklyn's own Omar Epps to model the new apparel and star in the campaign.
The pieces include hoodies, crewneck sweaters, tees, hats, jackets, track pants and quarter-zip sweaters. The color palette is predominantly black and white, with the occasional pop of red in the form of Champion's branding logo.