Technology is becoming more accessible, and Netflix's mobile-only subscription service is reflective of the changing ways in which individuals are consuming media.
Netflix is looking to take advantage of the number of people with hand-held devices by rolling out a new subscription model that's exclusive to mobile devices, like smartphones. The new model arrives at a cheaper price point of just $4 a month, and will maintain all the same features that the standard service provides. This service speaks to the changing methods of media consumption and offers insight into the future of the brand.
Currently, Netflix's mobile-only subscription model is available in Asia, but the brand has plans to test the altered subscription services in other locations, depending on its success.
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