Living in Digital Times, which produces the annual KAPi (Kids at Play Interactive) Awards, recognized Nerf Laser Ops Pro by Hasbro as a KAPi Award Winner at CES 2019.
Nerf Laser Ops Pro combines the classic blaster play experience with video game-inspired features such as app connectivity, scorekeeping, competitive play modes and leaderboards. With this system, players are set up with virtually everything they need for a live-action laser battle, complete with sound effects and indicators for health, ammunition and more. This new Nerf toy introduces a next-gen level of interactivity, as an app may be used to track the location of one's opponents.
Nerf Laser Ops Pro has its own dedicated leaderboards for singleplayer and multiplayer modes, which identify the best global and regional players by all-time and monthly stats.
Key Themes Behind This Trend
- Video Game-inspired Blaster Play
- Opportunities exist to create innovative toy and gaming experiences by integrating video game elements into physical play.
- App-enhanced Toy Play
- There is potential for disruption in the toy industry by incorporating smartphone apps to enhance gameplay and add interactive features.
- Location Tracking in Live-action Games
- The integration of location tracking technology in live-action games presents new opportunities for immersive experiences and strategic gameplay.
Where This Applies
- Toy and Gaming Industry
- Companies within the toy and gaming industry can explore the potential of integrating video game-inspired features to create engaging and interactive play experiences.
- App Development Industry
- The app development industry can capitalize on the demand for app-enhanced toys by creating innovative and user-friendly applications for interactive toy play.
- Location-based Gaming Industry
- The location-based gaming industry can leverage advancements in location tracking technology to create immersive and competitive live-action games.
