Tokyo-based fashion label NEGLECT ADULT PATiENTS works in collaboration with SUB-AGE on a joint capsule exclusively available to Shibuya's CANNABIS pop-up shop. NEGLECT ADULT PATiENTS unveiled a selection of graphic streetwear designs for the Fall/Winter 2019 season recently and this recent effort follows the same themes.
The range was designed by Atsunosuke Watanabe and all of the pieces are heavily adorned in graphic prints. SUB-AGE is an underground streetwear imprint and it was originally founded under CANNABIS. It essentially looks onwards onto the future of creative generations, translated through apparel silhouettes including oversized tees, sweaters, and the notable zippered sweater. The color palette is centered around dusty pink, sky blue, and seafoam alongside black and white as well. In terms of the graphic prints, the images are psychedelically themed and boast warped visuals.
What's Driving This Trend
- Graphic Streetwear Design
- The rise of graphic streetwear design is creating opportunities for fashion labels like NEGLECT ADULT PATiENTS and SUB-AGE to collaborate and offer exclusive collections.
- Underground Streetwear Imprints
- The emergence of underground streetwear imprints such as SUB-AGE is disrupting the traditional fashion industry and paving the way for new, independent labels.
- Psychedelic Themed Prints
- The popularity of psychedelically themed prints in fashion is driving innovation in textile design and creating opportunities for designers to experiment with bold and unconventional visuals.
Who This Affects Most
- Fashion Design
- The fashion industry has opportunities to disrupt traditional design norms by embracing emerging trends such as graphic streetwear and psychedelic themed prints.
- Textile Manufacturing
- The rise of streetwear and graphic design in fashion is creating new opportunities for textile manufacturers to create innovative, eye-catching fabrics.
- E-commerce Retail
- The popularity of exclusive capsule collections and collaborations in fashion is driving innovation in e-commerce retail, as brands seek to offer unique products to consumers through online channels.
