Waterproof Commuter Bags

Need Supply Co's Rains Collection Offers Multiple All-Weather Travel Bags

Inspired by the classic damp Danish climate, Need Supply Co-created the Rains collection of utilitarian yet stylish and waterproof pieces.

The collection features classic yet modern designs that are updated with a mix of textiles and details that make up handsome, everyday products that consumers can rely on. Catering to a sophisticated taste and style, the new collection was made to be used come rain or shine with options from the duffle bag, utility bag, field bag and tote bag in either dark blue or black.

With Aquagaurd coil zippers and multiple interior pockets, each bag from the Rains collection by Need Supply Co is affordable and reliable enough to use in any type of weather.

All-weather Travel Bags
The trend of creating all-weather travel bags presents an opportunity for disruptive innovation through the use of sustainable and eco-friendly materials.
Utilitarian and Stylish Designs
The trend of combining utilitarian and stylish designs in bags presents an opportunity for disruptive innovation through the use of smart technology and customization features.
Waterproof Accessories
The trend of creating waterproof accessories presents an opportunity for disruptive innovation through the advancement of nanotechnology and the development of lightweight and durable materials.

Industries Being Reshaped

Fashion and Accessories
The fashion and accessories industry can benefit from this trend by integrating sustainable materials and smart technology in the design and production of all-weather bags.
Travel and Tourism
The travel and tourism industry can benefit from this trend by creating partnerships with bag companies to offer all-weather bags as part of their travel packages.
Outdoor and Sports Gear
The outdoor and sports gear industry can benefit from this trend by innovating new products that combine functionality and style in their waterproof products to cater to the growing trend of urban exploration.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 45%
Freshness 8%

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