Paper Banner-Inspired Jewelry

The Neck-Lace by Studio OOOMS is Stretchy and Intricate

The Neck-Lace by Studio OOOMS, a Dutch design firm run by Guido Ooms and Karin van Lieshout, is a stunning piece of jewelry that is inspired by common paper party banners. In fact, although it was produced by way of Rapid Manufacturing, this necklace could easily have been a tweaked craft project by a creative 12 year old. Nevertheless, the intricacy of each layer belies this initial assumption.

Commissioned by De Hub and created in collaboration with TNO, the Neck-Lace by Studio OOOMS is produced as one continuous piece that reveals its striking design when it is stretched out. According to the designers, "The result became a beautiful, stretchable necklace, looking like lace." Bold and beautiful, it makes for a great statement piece to finish outfits with.

Rapid Manufacturing Jewelry
The use of rapid manufacturing techniques to create intricate jewelry inspired by everyday objects presents an opportunity for disruptive innovation in the fashion industry.
Stretchable Necklace
The creation of a stretchable necklace using unconventional materials provides an opportunity for disruptive innovation in the jewelry industry.
Paper-inspired Accessories
Designing accessories inspired by everyday materials such as paper presents an opportunity for disruptive innovation in the fashion industry by creating unique and unexpected pieces.

Industries Being Reshaped

Fashion
The Neck-Lace by Studio OOOMS highlights opportunities for disruptive innovation in the fashion industry through the use of unconventional materials and unique designs.
Jewelry
The use of rapid manufacturing techniques and unconventional materials such as paper to design jewelry presents an opportunity for disruptive innovation in the jewelry industry.
Design
The creation of unique and unexpected pieces such as the Neck-Lace by Studio OOOMS presents opportunities for disruptive innovation in the design industry through the use of unconventional materials and techniques.
SCORE
2.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 41%
Activity 31%
Freshness 8%

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