With air travel increasing, the 'J-Pillow' is a neck travel pillow designed to enable travelers to get better rest while on-board an airplane or waiting in the terminal.
Designed to follow the natural aesthetic of the human anatomy, the 'J-Pillow' works with a number of different supports to offer comfortable rest. The design features a rear portion that provides support for the back of the head, while the side section offers a place to lean against. An incorporated neck and chin support help to cup the lower jaw region to ensure that your cranium doesn't jerk in a certain direction, causing a subsequent kink in the neck.
Although great for travel, the 'J-Pillow' is a neck travel pillow that can be used at home as well or even at work.
Why This Trend Is Growing
- Contoured Travel Pillows
- The trend of designing contoured travel pillows that follow the natural aesthetics of the human anatomy presents an opportunity for disruptive innovation in the travel accessory industry.
- Multi-purpose Neck Pillows
- The trend of creating neck pillows that can be used in various settings (e.g. home, work, travel) presents an opportunity for a multi-functional disruption in the pillow industry.
- Innovative Neck Support
- The trend of incorporating unique support features, such as chin and jaw support, presents an opportunity for disruptive innovation in the neck support industry.
Industries Being Reshaped
- Travel Accessories
- The 'J-Pillow' contoured travel pillow presents an opportunity for innovation and competition in the travel accessory industry.
- Household Goods
- The 'J-Pillow' being usable at home presents an opportunity for innovation in the household goods industry.
- Orthopedic Pillows
- The unique neck support features of the 'J-Pillow' present an opportunity for disruption in the orthopedic pillow industry.
