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Gamer Court Kicks

The Nba Elite Zoom KDIII Gets Gamers off of the Couch and Above the Rim

— September 28, 2010 — Tech
EA Sports has collaborated on another shoe for Nike. This time Kevin Durant's signature shoe gets an added touch of gamer goodness. The NBA Elite Zoom KDIII has been created in anticipation of the launch of EA Sports NBA Eliter 2011.

It seems like almost everyone has a hand in designing shoes nowadays. EA Sports has gotten heavily involved in marketing their games via shoe tie-ins. The NBA Elite Zoom KDIII keeps that tradition alive and well with its sweet blue colorway and pixelated patterns on the panels and outer sole. Check it out in the gallery above today. Gamers and ballers unite.
Trend Themes
1. Gaming-inspired Footwear - Opportunity to create shoes that appeal to gamers and incorporate gaming design elements.
2. Sports-video Game Collaborations - Opportunity for sports video game companies to collaborate with footwear brands for promotional tie-ins.
3. Crossover Marketing - Opportunity to reach new audiences by merging the worlds of gaming and sports footwear.
Industry Implications
1. Footwear - Disruptive innovation opportunity to create footwear that appeals to the gaming market.
2. Sports Video Games - Disruptive innovation opportunity to collaborate with footwear brands for unique promotional opportunities.
3. Advertising and Marketing - Disruptive innovation opportunity to merge gaming and sports marketing strategies to reach new audiences.
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