Wellnesse's all-natural whitening toothpaste is free from glycerin and fluoride and comes in compostable packaging. The new brand comes from Wellness Mama creator Katie Wells and the natural whitening toothpaste represents one of Wells' most popular DIY recipes.
The simple and natural toothpaste is made with ingredients like calcium carbonate, peppermint, stevia leaf and green tea leaf extract, and is available in a Fresh Mint variety. As Wells describes, "We use hydroxyapatite in place of fluoride, as this naturally occurring mineral supports enamel strength. We also avoid glycerin, which may prevent minerals from benefitting the teeth."
The product is packaged in environmentally friendly compostable sugar cane packaging that's recyclable and commercially compostable.
Image Credit: Wellnesse
What Makes This Trend Stand Out
- Compostable Packaging
- The use of compostable packaging with toothpaste products presents an opportunity for disruptive innovation in sustainable packaging solutions.
- Natural Ingredients
- The growing trend towards natural ingredients in toothpaste products presents an opportunity for disruptive innovation in the development of toothpaste with unique natural ingredients.
- Fluoride-free Products
- The trend towards fluoride-free toothpaste products presents an opportunity for disruptive innovation in the development of new alternatives that offer dental benefits without fluoride.
Sectors Adopting This
- Oral Care Products
- Innovations in natural and sustainable ingredients and packaging of toothpaste products represent a disruptive opportunity for the oral care products industry.
- Eco-friendly Packaging
- The trend towards compostable and recyclable packaging in toothpaste products presents an opportunity for disruptive innovation in the eco-friendly packaging industry.
- Alternative Dental Products
- The trend towards fluoride-free toothpaste products presents an opportunity for disruptive innovation in the development of new alternatives in the dental products industry.
