Jars of free National Trust fresh air are being offered to stressed-out city workers across the UK. The fresh air has been captured in recycled glass jars from rural and coastal locations including Lake Windermere in Cumbria, Stourhead in Wiltshire and Box Hill, Surrey.
The National Trust fresh air has been collected in recycled glass jars and will give city workers a fragrance of the natural outdoors as each 454 gram jar contains the branded fresh air. For those people unable to get their hands on these jars of fresh air, National Trust is also giving everyone in the country a bonus by opening their doors for free on the weekend of March 20-21, 2010.
Anyone can get their hands--or noses--on the National Trust fresh air by requesting their own free air-filled jar online.
What's Driving This Trend
- Captive Fresh Air
- Capturing and packaging fresh air from natural environments to provide a stress-relief product for urban dwellers.
- Nature-inspired Fragrances
- Using natural scents from rural and coastal locations to create unique fragrance products.
- Experiential Marketing
- Offering free access and sensory experiences to promote a brand or organization.
Who This Affects Most
- Wellness
- Creating products and services that promote mental and physical well-being in urban environments.
- Fragrance
- Developing innovative scents derived from natural elements for various applications, including personal care and home fragrances.
- Tourism and Hospitality
- Providing immersive experiences and unique offerings to attract and engage consumers.
