The National Ballet of Canada's Turnout Membership Aims to Inspire
Jana Pijak — January 29, 2019 — Lifestyle
References: national.ballet
The National Ballet of Canada's Turnout membership is specifically geared toward young professionals and aims to "engage and inspire" audiences while giving them access to exclusive performances and perks.
Priced as low as just $10 per month, the Turnout Young Professional Programme unlocks a number of perks including Invitations to members-only events that are hosted throughout the year. In addition to fostering bonds between a Millennial audience of dance enthusiasts, this membership also lets art patrons go behind the scenes and meet dancers. Lastly, the membership comes with a subscription to The National Ballet of Canada Preview Quarterly Newsletter and access to discounted ticket pricing during Friday Night Theatre Experience shows.
Both affordable and experiential, this unique membership helps support Canadian ballet talent while making live arts more accessible to a Millennial audience of young professionals.
Priced as low as just $10 per month, the Turnout Young Professional Programme unlocks a number of perks including Invitations to members-only events that are hosted throughout the year. In addition to fostering bonds between a Millennial audience of dance enthusiasts, this membership also lets art patrons go behind the scenes and meet dancers. Lastly, the membership comes with a subscription to The National Ballet of Canada Preview Quarterly Newsletter and access to discounted ticket pricing during Friday Night Theatre Experience shows.
Both affordable and experiential, this unique membership helps support Canadian ballet talent while making live arts more accessible to a Millennial audience of young professionals.
Trend Themes
1. Affordable Young Professional Memberships - The trend toward affordable young professional memberships provides a disruptive innovation opportunity for arts and cultural organizations to engage with younger audiences.
2. Exclusive VIP Perks for Young Professionals - The trend toward exclusive VIP perks for young professionals provides a disruptive innovation opportunity for arts and cultural organizations to differentiate themselves and appeal to a desirable demographic.
3. Behind the Scenes Access for Members - The trend toward providing behind the scenes access for members provides a disruptive innovation opportunity for arts and cultural organizations to increase engagement and loyalty.
Industry Implications
1. Performing Arts - The performing arts industry can leverage affordable young professional memberships to engage with younger audiences and increase attendance.
2. Cultural Organizations - Cultural organizations can offer exclusive VIP perks to young professionals to differentiate themselves and increase participation in arts and cultural events.
3. Museums and Galleries - Museums and galleries can provide behind the scenes access for members to increase engagement and foster a deeper connection with their exhibits.
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