The 'Natavo Zero' Keeps Avocados Ripe Without the Use of Chemicals
References: naturotechnologies & mashable
Avocados are equal parts delicious and perishable, which is why Naturo Technologies' 'Natavo Zero' is venturing to make them as long-lasting as possible. The problem with the fruit is that, once cut up, they go brown and mushy within a couple days. With the Natavo Zero, nicknamed the "Avocado Time Machine," avocados last a minimum of 10 days without any chemicals, additives, preservatives or processing agents.
Though the Natavo Zero would be great as a handy kitchen gadget, the machine is industrial-sized in its current iteration. Nonetheless, it could be a boon for large-scale business with a vested interest in keeping avocados fresh for longer. Considering the massive consumer interest in superfoods, a category that avocados fall into, extending the fruit's shelf life is essential for saving money.
Though the Natavo Zero would be great as a handy kitchen gadget, the machine is industrial-sized in its current iteration. Nonetheless, it could be a boon for large-scale business with a vested interest in keeping avocados fresh for longer. Considering the massive consumer interest in superfoods, a category that avocados fall into, extending the fruit's shelf life is essential for saving money.
Trend Themes
1. Avocado Shelf Life Extension - The Natavo Zero device offers a disruptive innovation opportunity by extending the shelf life of avocados without the use of chemicals.
2. Natural Food Preservation - The demand for chemical-free food preservation methods presents a disruptive innovation opportunity for companies like Naturo Technologies.
3. Superfood Preservation - Extending the shelf life of superfoods like avocados is essential for businesses that cater to the growing consumer interest in health-focused products.
Industry Implications
1. Food Preservation - Natavo Zero's avocado preservation technology opens up disruptive innovation opportunities in the food preservation industry.
2. Superfood Industry - The Natavo Zero device addresses a key challenge in the superfood industry by enabling longer-lasting avocados without chemical additives.
3. Kitchen Appliances - The potential for a consumer version of the Natavo Zero presents disruptive innovation opportunities within the kitchen appliances industry.
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