Jason Lee Parry is the man behind the lens for Nasty Gal’s 2013 Campaign starring Anna Speckhart and Valerija Sestic. The photo shoot has a fun, colorful road trip theme, featuring shots of the girls carrying luggage, reclining in various hotel rooms and generally having a blast. One shot has the girls sprawled atop a bed in a magenta-themed room, complete with glitters and chandeliers.
Another photo has the girls playing dress-up in fuzzy, pastel-colored cropped sweaters in front of a glittery wall. And finally, the photo spread captures the girls engaging in some outdoorsy fun from bike riding, to jumping into a lake fully clothed, to joy riding in a white convertible. Overall, Parry captures an insatiable sense of fun and adventure in this infectious road trip photo spread – if this doesn't inspire you to take off on an impromptu trip, I don’t know what will!
What Makes This Trend Stand Out
- Colorful Road Trip Themes
- Opportunity for brands to incorporate vibrant and playful elements into their advertising campaigns.
- Adventure-inspired Fashion Shoots
- Opportunity for fashion brands to showcase their designs in a fun and adventurous context.
- Lifestyle-driven Photography
- Opportunity for photographers to capture and convey a sense of excitement and wanderlust in their work.
Sectors Adopting This
- Travel and Tourism
- Opportunity for travel companies to create road trip packages and experiences that evoke a sense of adventure.
- Fashion and Apparel
- Opportunity for clothing brands to create collections inspired by road trips and outdoor activities.
- Photography and Visual Arts
- Opportunity for photographers to specialize in lifestyle and travel photography, catering to brands and individuals seeking captivating imagery.
