Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Napa AutoPro Campaign Makes Sure It Remains a Warning

 - Feb 7, 2013
References: bcp & ibelieveinadv
The Napa AutoPro campaign cleverly uses standard car dashboard symbols to prove a very important point: That when car troubles begin to arise, people should nip it in the butt before anything really bad happens. No one wants to be stuck on the side of the road because their battery died or their engine began to overheat. As the Napa AutoPro campaign reads, "Make sure it remains just a warning."

Conceived and executed by BCP, an ad agency based in Montreal, Canada, the Napa AutoPro campaign shows just how terrible the situation can be by envisioning the warning symbol as the vehicle itself. Art directed by Nicolas Baillargeon with creative direction by Etienne Bastien and Jonathan Rouxel, it will really light a fire under people's butts.