Snow Peak, the popular Japenese outdoor apparel brand, recently joined forces with Portland-based sustainable brand Rumpl to launch the ultimate campaign blanket, the NanoLoft Takibi Blanket. The premium fire-resistant blanket leverages Rumple's sustainable proprietary 100% post-consumer recycled NanoLoft insulation with Snow Peak's recycled ripstop with fire-resistant aramid material. This makes the blanket a great option for keeping warm by the fire. Simply drape the blanket around you for warmth and spark protection or wrap around the body and secure with Rumpl's classic cape clip
The new NanoLoft Takibi Blanket is available to purchase starting October 19 via both brands’ e-commerce sites, as well as at Snow Peak’s brick-and-mortar retail locations in Portland and Soho. Plus consumers in Japan can get their hands on the product on October 17, just in time for Snow Peak’s annual Autumn Festival.
Image Credit: Snow Peak
Key Themes Behind This Trend
- Fire-resistant Outdoor Gear
- Opportunity to create innovative and sustainable outdoor gear with fire-resistant material to protect their users, as demonstrated by Snow Peak and Rumpl's NanoLoft Takibi Blanket collaboration
- Sustainable Insulation
- There's potential for developing eco-friendly insulation solutions by leveraging recycled materials, as demonstrated by Rumpl's proprietary 100% post-consumer recycled NanoLoft insulation in the NanoLoft Takibi Blanket
- Multi-brand Collaborations
- Collaboration between brands can result in products that incorporate the strengths of both brands, such as Snow Peak's and Rumpl's successful joint venture in creating a premium fire-resistant blanket
Where This Applies
- Outdoor Apparel
- Companies in the outdoor apparel industry have an opportunity to incorporate fire-resistant materials into their products to create safer and more durable products, as demonstrated by Snow Peak and Rumpl
- Sustainable Textiles
- The textile industry can explore the development of eco-friendly insulation materials like Rumpl's 100% post-consumer recycled NanoLoft insulation, which the company used in the NanoLoft Takibi Blanket
- Retail
- Collaborations between brands, like the Snow Peak and Rumpl partnership, could be explored by retailers, to provide unique and environmentally-conscious products to consumers
