Safety-Focused Camper Blankets

The Rumpl NanoLoft Flame Puffy Blanket is Safety-Focused

The Rumpl NanoLoft Flame Puffy Blanket is a safety-focused accessory for avid campers to use when heading into the great outdoors that also supports a comfortable experience.

The blanket is filled with the namesake NanoLoft material that's down-like, but made with 100% post-consumer recycled materials to give the accessory an eco-friendly edge. The blanket maintains a flame-resistant design to make it safe for use around the campsite where fires and cooking equipment are commonplace.

The Rumpl NanoLoft Flame Puffy Blanket comes in three colors including Deepwater, Crimson and Dijon, and is finished with the Cape Clip to allow for handsfree wearing around the campfire. The blanket is priced at $130 and will be available for purchase directly from the brand starting August 16, 2022.

Eco-friendly Camping Gear
There is an opportunity for companies to develop more eco-friendly camping gear and accessories to appeal to environmentally conscious consumers.
Flame-resistant Materials
There is a growing trend in the use of flame-resistant materials in outdoor gear and clothing to improve safety and reduce the risk of accidents and injuries.
Handsfree Accessories
Handsfree accessories, such as the Cape Clip on the Rumpl NanoLoft Flame Puffy Blanket, are becoming increasingly popular among campers and can be incorporated into other outdoor gear and apparel.

Who This Affects Most

Outdoor Gear and Apparel
Outdoor gear and apparel companies can incorporate flame-resistant materials and eco-friendly materials into their products to appeal to safety and environmentally conscious consumers.
Sustainable Manufacturing
There is an opportunity for sustainable manufacturing companies to partner with outdoor gear and apparel companies to create products made with eco-friendly materials like the NanoLoft used in the Rumpl NanoLoft Flame Puffy Blanket.
Product Design
There is an opportunity for product designers to create more innovative and functional camping gear and accessories, such as handsfree items like the Cape Clip on the Rumpl NanoLoft Flame Puffy Blanket.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 41%
Activity 21%
Freshness 13%