7-Eleven locations in the US will raise money for charity by allowing customers to determine the price of their Slurpee on 'Name Your Own Price Day.' These refreshing slushies can be purchased for as little as a penny, but customers will be encouraged to contribute more because all of the proceeds from the event will go to 'Feeding America,' a charity that focuses on child hunger.
The event also helps to promote the message that one in seven children struggle to get enough food to eat, reminding people to be mindful of their own eating habits as well. Feeding America will use the donations gathered to allocate food in communities that need it the most. Out of all of 7-Eleven's Slurpee stunts, perhaps Name Your Own Price Day is the most important one to support.