Butter London's Jelly Preserves Double as Nail-Strengthening Treatments
Laura McQuarrie — July 28, 2020 — Fashion
References: butterlondon & thezoereport
Butter London's new Jelly Preserves in Strawberry Rhubarb and Victoria Plum are not only colorful but also nail-strengthening treatments that are nourishing and cruelty-free. The two-in-one nail products are designed to offer the skincare benefits of this Jelly Preserve Sheer Strengthening Nail Treatment, all the while giving nails a break from polish, gel and acrylics.
According to the brand, the Jelly Preserve products provide "the effect of a delicious sheer jelly look while working hard to rejuvenate the look of nails and helping to repair damage from harsh nail formulas and practices." Notably, the translucent purple or pink jelly nail colors are free from 10 questionable ingredients, including formaldehyde resin, parabens, ethyl tosylamide and others.
Image Credit: Butter London
According to the brand, the Jelly Preserve products provide "the effect of a delicious sheer jelly look while working hard to rejuvenate the look of nails and helping to repair damage from harsh nail formulas and practices." Notably, the translucent purple or pink jelly nail colors are free from 10 questionable ingredients, including formaldehyde resin, parabens, ethyl tosylamide and others.
Image Credit: Butter London
Trend Themes
1. Jelly Nail Treatments - Butter London's Jelly Preserves offer a new trend in nail products by combining nail-strengthening treatments with colorful, nourishing and cruelty-free jelly nail colors.
2. Two-in-one Nail Products - Two-in-one nail products like Jelly Preserves are a new trend and offer disruptive innovation opportunities to combine different treatments that offer both practical and aesthetic benefits.
3. Translucent Jelly Nail Colors - Translucent jelly nail colors are a new trend and provide disruptive innovation opportunities to create unique, sheer looks that repair nails damaged by harsh nail formulas and practices.
Industry Implications
1. Beauty and Personal Care - Jelly nail treatments like Butter London's Jelly Preserves disrupt traditional nail care and offer innovation opportunities for beauty and personal care brands.
2. Nail Care - Jelly nail treatments offer disruptive innovation opportunities in nail care by combining nail-strengthening treatments and colorful jelly nail colors.
3. Cruelty-free Products - Butter London's Jelly Preserves, being cruelty-free, offer innovation opportunities for brands looking to create ethical and sustainable products.
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