The N. Hoolywood Spring 2011 presentation shown at Mercedes-Benz Fashion Week marked the Japanese label's first appearance there with a line that channels 20s American criminals. Old-school mug shots, stripes and printed denim kept the theme cohesive throughout the show.
What a clever way to make an impression! I'm particularly struck by how authentic the mug shots look. See more of the N. Hoolywood Spring 2011 menswear presentation above.
Implications - Popular television shows such as 'CSI' and 'Bones' have helped popularize a consumer fixation with criminology. This development represents how fascinated consumers have become with deviance, and with such, products that embrace wild behavior are becoming quite popular among consumers who are looking to be entertained.
Why This Trend Is Growing
- Criminal-chic Fashion
- Designers can capitalize on the consumer fixation with deviance by creating clothing lines inspired by criminal aesthetics
- Authentic Nostalgia
- Consumers are drawn to products that authentically embody a past era or subculture, providing opportunities for designers to create collections that channel nostalgic themes
- Pop Culture Influenced Style
- Designers can take advantage of the popularity of crime-themed TV shows by incorporating criminal motifs into their clothing lines
Industries Being Reshaped
- Fashion Industry
- Fashion designers can create new lines of clothing that cater to consumers with a fascination with deviance and nostalgia
- Entertainment Industry
- Crime-themed TV shows and movies can have a significant influence on the fashion industry, inspiring new trends and styles
- Marketing Industry
- Marketing firms can create campaigns that tap into the popular trend of criminal-inspired fashion and products
