Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Milkmaid-Inspired Fashion

Chinese Brand MYMYMY Launches the 'Creamy Farm' Collection

— June 4, 2012 — Art & Design
Chinese cuisine is conspicuously free of cheese and cream sauces, which makes China’s fashion brand MYMYMY’s recent collection 'Creamy Farm' a seemingly bizarre choice. It is a herd of milkmaid-inspired frocks, something milked from the mind of Xiamen-based fashion designer COTTON.

However, since 1997, the country’s thirst for dairy products has grown exponentially. Raising cows and pasteurization is not a simple matter, and China’s lack of experience in this field has left them unable to meet their booming demands.

Perhaps this dairy dilemma better explains COTTON’s fascination with the West’s udder-pulling ladies. Like Renaissance oil paintings, the models used to promote Creamy Farm flash flushed cheeks and snow-white skin. They are adorned with kerchiefs and gingham.

Curiously, the advertisement does not take the theme entirely literally. Despite being set in a rural area, bovine and grassy fields are nowhere to be found. Due to the previously mentioned dairy production issues, this choice is suspiciously a result of access rather than of poetic license -- a decision not quite as smooth as a milkmaid’s skin.

Although there is something charming about the white lacy swim cap looking one, how popular the bonnets and aprons will actually become for urban Chinese woman remains to be seen. Nonetheless, the easy unstructured tees, bustiers and shirt dresses are certainly in line with modern fashion everywhere.
Trend Themes
1. Milkmaid-inspired Fashion - The trend of milkmaid-inspired fashion is an opportunity for fashion brands to create whimsical and nostalgic designs that resonate with consumers.
2. Growing Demand for Dairy Products in China - The increasing demand for dairy products in China presents an opportunity for companies to innovate in the areas of cow raising and pasteurization.
3. Influence of Western Fashion on Chinese Market - The influence of Western fashion on the Chinese market opens up opportunities for Chinese designers to incorporate Western elements into their designs.
Industry Implications
1. Fashion - The milkmaid-inspired fashion trend provides opportunities for fashion brands to create unique and nostalgic clothing collections.
2. Dairy Industry - The growing demand for dairy products in China presents opportunities for companies in the dairy industry to improve production and meet consumer needs.
3. International Fashion Trade - The influence of Western fashion on the Chinese market creates opportunities for international fashion brands to expand their presence in China.
4.9
Score
Popularity
Activity
Freshness