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Milkmaid-Inspired Fashion

Chinese Brand MYMYMY Launches the 'Creamy Farm' Collection

— June 4, 2012 — Art & Design
Chinese cuisine is conspicuously free of cheese and cream sauces, which makes China’s fashion brand MYMYMY’s recent collection 'Creamy Farm' a seemingly bizarre choice. It is a herd of milkmaid-inspired frocks, something milked from the mind of Xiamen-based fashion designer COTTON.

However, since 1997, the country’s thirst for dairy products has grown exponentially. Raising cows and pasteurization is not a simple matter, and China’s lack of experience in this field has left them unable to meet their booming demands.

Perhaps this dairy dilemma better explains COTTON’s fascination with the West’s udder-pulling ladies. Like Renaissance oil paintings, the models used to promote Creamy Farm flash flushed cheeks and snow-white skin. They are adorned with kerchiefs and gingham.

Curiously, the advertisement does not take the theme entirely literally. Despite being set in a rural area, bovine and grassy fields are nowhere to be found. Due to the previously mentioned dairy production issues, this choice is suspiciously a result of access rather than of poetic license -- a decision not quite as smooth as a milkmaid’s skin.

Although there is something charming about the white lacy swim cap looking one, how popular the bonnets and aprons will actually become for urban Chinese woman remains to be seen. Nonetheless, the easy unstructured tees, bustiers and shirt dresses are certainly in line with modern fashion everywhere.