Irresponsible Spending Games

'My Mad Millions' Encourages You to Blow Your Fortune

I'm not very big on playing social networking games, but 'My Mad Millions' from AppsGenius might make me change my mind. The object of this game is to blow $300 million dollars as fast as you can.

You are encouraged to buy yachts, make bad bets on the stock market and even hire staff members with ridiculous salaries all in the name of spending your fortune. What sets My Mad Millions apart from others is that it actually pays you to play. The most active players of the game will earn a 20 percent stake in the game's revenue twice a month. Count me in.

Social Networking Games
Gamifying social media platforms to incentivize engagement and monetization.
Irresponsible Spending
Encouraging binge spending behavior and gifting rewards for doing so.
Gamification of Finance
Making finance management and investment fun through game-like experiences.

Sectors Adopting This

Gaming
Developing social networking games that offer unique experiences and rewards.
Finance
Creating gamified platforms that encourage responsible or irresponsible investment behavior.
Marketing
Incentivizing consumer behavior through gamification of viral marketing campaigns.
SCORE
0.6 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 7%
Activity 2%
Freshness 8%

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