Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2021 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Music Video Shopping

GET Interactive Ad Venture Tech

— March 10, 2008 — Marketing
Have you ever watched a music video and thought, "OMG, I love Nellie Furtado's shirt... I want that!" Or, "Wow, Fergie has some crazy eye liner, I wonder where I can get that?" or "I want the cell phone Kanye West has too!" or the desire for any product in the clip? If yes, then you'll love the fact that you can now music video shop.

GET Interactive is launching an Ad-Venture technology, an "innovative advertising and entertainment branding program" this month, kicking off with a video by Ray J's "Sexy Can I." The video, seen above, has already have over a million view on YouTube, but GET is relaunching it with additional scenes that will include Ray J and Young Berg wearing other branded items.

Instead of getting upset people are watching the videos online or on their mobiles, the company has found a way to continue to generate revenue, helping to cover costs like video production. If the viewer sees something they like, whether fashion, accessory, technology, cars or whatever else the company has tagged, they can open a new window that lets them actually purchase the item via still images from the GET Shop Spot.

"Our opt-in platform really opens up the door for brands to deliver compelling brand interaction with a very targeted consumer," says CEO Rick Harrison.

They've already signed deals with Universal Music Group and Sega and are hoping on more deals with companies like Epic Records.