With the release of on-demand music subscriptions from Apple, Google and other big industry players, there's a huge shift that's happening in the way people consume and claim ownership over music. While many digital music subscription services are aimed at freeing consumers of physical CD purchases and downloads, naturally there are those who want to defy the mainstream. Vinyl Moon is one such music subscription service that does things a little bit differently with an artful oldschool twist.
With Vinyl Moon, a fee of $25 per month means that you are given a collection of curated songs from emerging artists on a tangible limited edition vinyl. This "vinyl mixtape" is also accompanied by a jacket with original artwork, making members feel more apart of a community that loves to honor art, music and records.
If the high price of this subscription service in comparison to others isn't proof enough, to verify that there is room for novel analog-inspired music services like Vinyl Moon, hundreds of people rallied to successfully fund the subscription business on Kickstarter.
Key Themes Behind This Trend
- Analog Music Subscription
- The rise of Vinyl Moon's curated vinyl mixtape subscription service shows the demand for analog-inspired music experiences in a digital age.
- Artful Community Membership
- Vinyl Moon's inclusion of original artwork with their curated vinyl mixtapes highlights the trend of creating a sense of community and exclusivity within music subscription services.
- Crowdfunding Success
- The successful Kickstarter campaign for Vinyl Moon demonstrates the growing interest in supporting and funding niche, analog music services that offer a unique and personalized experience.
Where This Applies
- Music Subscription Services
- The emergence of Vinyl Moon's curated vinyl mixtape subscription service presents an opportunity for existing music subscription platforms to tap into the demand for analog-inspired, community-focused experiences.
- Physical Music Products
- Vinyl Moon's limited edition vinyl mixtapes and accompanying artwork create a disruptive innovation opportunity for physical music product manufacturers to cater to consumers seeking tangible, collectible music experiences.
- Crowdfunding Platforms
- The success of Vinyl Moon's Kickstarter campaign highlights the potential for crowdfunding platforms to support and facilitate the growth of niche, analog-inspired music services, offering a new avenue for creators and entrepreneurs in the music industry.
