Feature.fm Introduces Sponsored Music Promo For Musicians on Streaming Services
Alyson Wyers — November 27, 2015 — Pop Culture
References: feature.fm & springwise
This music promo platform enables artists to advertise their work on streaming services.
Music streaming has become an interesting topic within the music industry as musicians battle between wanting wider recognition or more monetary compensation for their songs.
In a potentially controversial move, Feature.fm is introducing native ads in music. Similar to sponsored blog posts or content that seamlessly appears amongst regular articles or videos, this initiative inserts songs into the listener's playlist. This form of music promo might appeal to those who refuse to pay for streaming services, as the musical interlude will be less jarring to the auditory experience than existing ads.
Just like social media ads where marketers input a budget and repetition requests to amp up a post, artists can pick like parameters for their promoted tune.
Music streaming has become an interesting topic within the music industry as musicians battle between wanting wider recognition or more monetary compensation for their songs.
In a potentially controversial move, Feature.fm is introducing native ads in music. Similar to sponsored blog posts or content that seamlessly appears amongst regular articles or videos, this initiative inserts songs into the listener's playlist. This form of music promo might appeal to those who refuse to pay for streaming services, as the musical interlude will be less jarring to the auditory experience than existing ads.
Just like social media ads where marketers input a budget and repetition requests to amp up a post, artists can pick like parameters for their promoted tune.
Trend Themes
1. Native Ad Music Promotion - Musicians are experimenting with sponsored music promos on streaming platforms to reach wider audiences.
2. Seamless Music Ads - Introduction of native ads in the music industry creates new opportunities for seamless promotion of musicians and their work during streaming.
3. Personalized Music Ads - Music promo platforms are providing personalized ad campaigns for musicians to better reach target audiences on streaming services.
Industry Implications
1. Music Streaming Services - Music streaming services can benefit from providing more native ad options to musicians, improving revenue and user experience.
2. Digital Advertising - Digital advertisers have an opportunity to explore new ad formats in the music industry, creating more targeted campaigns for musicians promoting their work on streaming services.
3. Music Promotion - Music promotion companies can integrate native ad campaigns into their service offerings and increase brand reach in the music industry.
1.1
Score
Popularity
Activity
Freshness
