It appears as though the Museu de Arte de Sao Paulo ad campaign has taken a page straight out of one of the 'Harry Potter' books. Just like the animated paintings that are part of the magical world of Hogwarts, these famous oil paintings are strangely active. Of course, celebrating their home's 64 birthday would even the most stoic canvas lively. Fun and playful, these print ads will surely inspire others to come celebrate with them.
Conceived and executed by DDB, an ad agency based in Brazil, the Museu de Arte de Sao Paulo ad campaign also seems to touch upon a recent fad in the art and photography industry that centers around historical paintings. By introducing a modern tweak, in this case a cupcake and candle, these ads hope to appeal to younger generations.