Worlds are about to collide this fall because Dunkin’ and Baskin-Robbins are teaming up to launch new Munchkins Milkshakes.
For those unfamiliar, Munchkins are Dunkin's beloved take on a donut hole. To reimagine the classic treat, Dunkin' has teamed up with ice cream purveyor Baskin-Robbins to create new Munchkins Milkshakes. To launch the new product, Munchkins Milkshakes will be made available in all 250 Dunkin’/Baskin-Robbins combo locations throughout the greater Chicago area through the end of November 2020. Chicago customers who purchase one of the new milkshakes can expect to taste Baskin-Robbins’ Pumpkin Cheesecake ice cream blended with fluffy Dunkin's Pumpkin Munchkins. As the brand explains, "Blending Pumpkin Munchkins into this already delicious ice cream that’s bursting with fall flavor adds a bit more sweetness and cake-like texture."
Image Credit: Dunkin'
What's Driving This Trend
- Donut-blended Milkshakes
- Creating unique milkshakes by blending donuts with ice cream.
- Collaborative Product Launches
- Teaming up with complementary brands to offer innovative food and beverage options.
- Seasonal Flavor Infusions
- Adding seasonal flavors to existing products for a limited time.
Who This Affects Most
- Fast Food
- Fast-food chains can explore collaborations to create novel menu items and attract customers.
- Ice Cream
- Ice cream companies can partner with other food brands to develop unique flavor combinations and increase customer engagement.
- Beverage
- Beverage companies can experiment with blending different ingredients, such as donuts, to create innovative drink options.
