Customizable Public Furniture

MultipliCITY by Fuseproject Incorporates Local Materials

MultipliCITY by Fuseproject, a San Francisco-based design studio founded by Yves Béhar, is an outdoor public furniture collection that addresses the dichotomy between custom designed and mass produced objects. While many people are drawn to the former, that often results in pricey products that are out of their range and yet the latter does not allot for individuality and, sometimes, quality. MultipliCITY by Fuseproject provides a solution that is both sustainable, affordable and flexible.

Created in collaboration with furniture maker Landscape Forms, MultipliCITY by Fuseproject is made up of mass-produced joints and bases that can then be used with locally sourced materials to form the seats and tabletops. Made up of bike racks and benches, the pieces can further be configured in variety of layouts to better suit different urban needs.

Customizable Outdoor Furniture
Disruptive innovation opportunity: Develop a platform that allows consumers to design and customize their own outdoor furniture using locally sourced materials.
Sustainable Mass Production
Disruptive innovation opportunity: Create a manufacturing process that combines mass-produced joints and bases with eco-friendly materials to produce sustainable furniture at affordable prices.
Flexible Urban Design
Disruptive innovation opportunity: Design a modular public furniture system that can be easily reconfigured to adapt to different urban spaces and needs.

Who This Affects Most

Furniture Manufacturing
Disruptive innovation opportunity: Integrate local sourcing and customizable elements into the mass production of furniture to offer consumers more options at competitive prices.
Sustainability
Disruptive innovation opportunity: Develop eco-friendly materials and manufacturing processes that prioritize sustainability without compromising affordability and quality.
Urban Planning
Disruptive innovation opportunity: Collaborate with design studios and urban planners to create adaptable and flexible public furniture systems that enhance the functionality and aesthetics of urban spaces.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 16%
Freshness 8%

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