Singapore-based designer Daryl Bradley Tan produces two incredibly versatile and targeted multifunctional package designs for NinJiom Herbal Candy — a product which is consumed primarily by the elderly community. The creative utilizes circular design with an aim to reduce wastefulness, developing instrumental and user-friendly multifunctional packaging solutions.
The first one is an ergonomically correct dual tool that holds the herbal candy but can also be used as a handle to help one carry grocery bags. In addition, once the contents of the container have been consumed, the individual can use Daryl Bradley Tan's design to store coins. The second multifunctional packaging innovation is geared toward taxi drivers. The mechanism of the container allows for it to be clipped onto an aircon vent, enabling easy and efficient consumption.
Why This Trend Is Growing
- Circular Design
- Circular design presents an opportunity for developing versatile and targeted multifunctional packaging solutions.
- Elderly-friendly Packaging
- Creating packaging designs specifically tailored to the needs of the elderly community opens up opportunities for innovative and user-friendly solutions.
- Dual-function Packaging
- Developing packaging designs that serve multiple purposes, such as holding candy and functioning as a handle, offers disruptive innovation opportunities.
Industries Being Reshaped
- Consumer Goods
- The consumer goods industry can leverage circular design and elderly-friendly packaging to meet the evolving needs of their target markets.
- Packaging
- The packaging industry can explore opportunities in developing dual-function packaging solutions for various products, catering to different user scenarios.
- Transportation
- The transportation industry, specifically taxi drivers, can benefit from innovative packaging designs that enhance the convenience and efficiency of consumption during travel.
