Family Mart in Japan is now selling a pair of multi-colored drinks that specifically target social media users with their bright aesthetics and high degree of shareability.
Inside their takeaway cups, the Galactica Grape and Fantasy Peach frappes are uniquely frozen into forms that have hollowed-out centers, so that fresh liquid can be added from the same machines used for dispensing coffee at Family Mart locations. The Galactica Grape variety is paired with an orange and lemon sauce, which adds a tangy flavor and visual interest to the chilled beverage.
To encourage customers to share their colorful beverage creations to social media, Family Mart started a hashtag for its new multi-colored drinks and also offers a series of special frappe stickers through the photo app Snow.
Why This Trend Is Growing
- Instagram-friendly Food
- As social media has become a platform for sharing food experience, businesses in the food and beverage industry can capitalize on creating visually appealing food and drinks for Instagram and other social media sharing.
- Interactive Food and Drink Experience
- Innovative food and beverage experiences can enhance customer engagement by creating new and exciting ways to consume food and drink products.
- Social Media Marketing
- Businesses can leverage the power of social media by creating specific hashtags and partnering with popular photo apps to increase brand exposure and customer engagement.
Industries Being Reshaped
- Food and Beverage Industry
- There is an opportunity for businesses in the food and beverage industry to innovate by creating visually appealing food and drink products that can be easily shared on social media.
- Retail Industry
- Retail businesses can create interactive experiences that keep customers in-store through offering unique food and drinks benefits and other exciting services or products.
- Social Media Industry
- Businesses can partner with social media platforms to create new marketing campaigns that cater to their target audiences which enhance brand awareness and customer engagement.
