British artist Onkar Singh Kular created the 126 Pantone Mugs Project, a series of mugs in colours which correspond to the owner's ideal brew.
His set of 128 tea mugs follows the Pantone range of colours, gradually changing from beige to brown. So, all you need to do is match the tea you make to the mug and hey, presto!
Implications - The color-coded feature of the Onkar Singh Kular mugs has shown that consumers feel the need to have things catered to their liking. Apps on smartphones and automated settings on devices demonstrates that companies are moving towards producing products that are more responsive to needs. The demand for convenience has become all the more important for those constantly on-the-go.